PO – “No Pressure, More Diamonds: The Case for Releasing Summer Blockbusters Even Earlier”

“It was one of those moments that inspired a few eye rubs and maybe a double take or two. Not that it wasn’t slightly expected, but the magnitude could not have been foreseen. This past Valentine’s Day weekend it seemed that summer decided to come a few months earlier when Tim Miller’s Deadpool made its premiere. Fans of the ‘Merc with the Mouth’ came out in full force, ecstatic that Miller and star of the show Ryan Reynolds had finally given them the Wade Wilson they had been waiting for. Just how cathartic was their turnout? Well, the film has broken nine different box office records to date, so there’s your answer.

Breaking records for the largest February opening weekend, the largest winter season opening weekend – no, that record wasn’t held by Star Wars: The Force Awakens – and the largest opening ever for 20th Century Fox, Deadpool raked in over $132.4 million domestically, and since opening weekend has made over $500 million worldwide, not to mention this was all accomplished with a relatively slight $58 million budget. With its impressive numbers, it was only logical that a sequel toDeadpool would be greenlit relatively quickly afterwards. An important question, however, to the sequel’s success – although admittedly, as it is with any film – is its eventual release date.”

Check out the rest of the article over at PopOptiq!


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